<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>Customer Stories</title>
    <link>https://vibeiq.com/customers</link>
    <description>How apparel, footwear, and private-label retail teams use VibeIQ to cut SKUs before sampling, hear from regions earlier, and get to market with less rework. Real teams, real numbers.</description>
    <language>en</language>
    <pubDate>Mon, 14 Sep 2026 21:21:15 GMT</pubDate>
    <dc:date>2026-09-14T21:21:15Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>How Ralph Lauren built a connected foundation for product creation</title>
      <link>https://vibeiq.com/customers/ralph-lauren</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/ralph-lauren" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/ralph_lauren_customer_story_featured_image_1200x630@2xC.png" alt="Ralph Lauren + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the front end of product creation was still disconnected&lt;/h2&gt; 
&lt;p&gt;Ralph Lauren was already undertaking broader transformation across the business, but Bailey Heckel, Director of Design &amp;amp; Merchandising Technology, saw a persistent gap at the earliest stage of the product lifecycle.&lt;br&gt;&lt;br&gt;Enterprise systems supported much of what happened after a product was defined. Upstream, where products were imagined, reviewed, and shaped, visuals and structured product information still lived in different places.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/ralph-lauren" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/ralph_lauren_customer_story_featured_image_1200x630@2xC.png" alt="Ralph Lauren + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the front end of product creation was still disconnected&lt;/h2&gt; 
&lt;p&gt;Ralph Lauren was already undertaking broader transformation across the business, but Bailey Heckel, Director of Design &amp;amp; Merchandising Technology, saw a persistent gap at the earliest stage of the product lifecycle.&lt;br&gt;&lt;br&gt;Enterprise systems supported much of what happened after a product was defined. Upstream, where products were imagined, reviewed, and shaped, visuals and structured product information still lived in different places.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=43849768&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvibeiq.com%2Fcustomers%2Fralph-lauren&amp;amp;bu=https%253A%252F%252Fvibeiq.com%252Fcustomers&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Apparel</category>
      <category>Luxury</category>
      <pubDate>Fri, 21 Aug 2026 18:50:20 GMT</pubDate>
      <guid>https://vibeiq.com/customers/ralph-lauren</guid>
      <dc:date>2026-08-21T18:50:20Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>How New Balance built one live view of its product line</title>
      <link>https://vibeiq.com/customers/new-balance</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/new-balance" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/new_balance_customer_story_featured_image_1200x630@2xC.png" alt="New Balance + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: manual coordination could not support the next stage of growth&lt;/h2&gt; 
&lt;p&gt;As New Balance embraced a more agile way of working, its product processes had to keep pace with the ambitions of the business.&lt;br&gt;&lt;br&gt;For Mary Grim, Head of Global Digital Operations, that meant looking honestly at the processes and technology that had supported the company to date and asking whether they could support where New Balance wanted to go next.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/new-balance" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/new_balance_customer_story_featured_image_1200x630@2xC.png" alt="New Balance + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: manual coordination could not support the next stage of growth&lt;/h2&gt; 
&lt;p&gt;As New Balance embraced a more agile way of working, its product processes had to keep pace with the ambitions of the business.&lt;br&gt;&lt;br&gt;For Mary Grim, Head of Global Digital Operations, that meant looking honestly at the processes and technology that had supported the company to date and asking whether they could support where New Balance wanted to go next.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=43849768&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvibeiq.com%2Fcustomers%2Fnew-balance&amp;amp;bu=https%253A%252F%252Fvibeiq.com%252Fcustomers&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Footwear</category>
      <category>Apparel</category>
      <pubDate>Fri, 21 Aug 2026 18:37:50 GMT</pubDate>
      <guid>https://vibeiq.com/customers/new-balance</guid>
      <dc:date>2026-08-21T18:37:50Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>How Vera Bradley made the full assortment visible before sampling</title>
      <link>https://vibeiq.com/customers/vera-bradley</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/vera-bradley" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/vera_bradley_customer_story_featured_image_1200x630@2xC.png" alt="Vera Bradley + VibeIQ " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the assortment was hard to see as a whole&lt;/h2&gt; 
&lt;p&gt;Vera Bradley wanted a clearer, more visual way to build and review its seasonal assortment. The team was also expanding its use of 3D assets and needed to see those alongside product information and the broader range.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/vera-bradley" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/vera_bradley_customer_story_featured_image_1200x630@2xC.png" alt="Vera Bradley + VibeIQ " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the assortment was hard to see as a whole&lt;/h2&gt; 
&lt;p&gt;Vera Bradley wanted a clearer, more visual way to build and review its seasonal assortment. The team was also expanding its use of 3D assets and needed to see those alongside product information and the broader range.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=43849768&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvibeiq.com%2Fcustomers%2Fvera-bradley&amp;amp;bu=https%253A%252F%252Fvibeiq.com%252Fcustomers&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Accessories &amp; Consumer Goods</category>
      <category>Apparel</category>
      <pubDate>Wed, 12 Mar 2025 04:00:00 GMT</pubDate>
      <guid>https://vibeiq.com/customers/vera-bradley</guid>
      <dc:date>2025-03-12T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>How Kizik scaled its product line without scaling the manual work</title>
      <link>https://vibeiq.com/customers/kizik</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/kizik" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/kizik_customer_story_featured_image_1200x630@2xC.png" alt="Kizik + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the product line was growing faster than the process around it&lt;/h2&gt; 
&lt;p&gt;Kizik’s product engine was accelerating. What had started with a handful of footwear models was expanding into a much broader line, with more categories, more markets, and more teams involved. The business was putting new people, processes, and calendars in place to support that growth, but its core product workflow still depended heavily on Excel and PowerPoint.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vibeiq.com/customers/kizik" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vibeiq.com/hubfs/kizik_customer_story_featured_image_1200x630@2xC.png" alt="Kizik + VibeIQ" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The problem: the product line was growing faster than the process around it&lt;/h2&gt; 
&lt;p&gt;Kizik’s product engine was accelerating. What had started with a handful of footwear models was expanding into a much broader line, with more categories, more markets, and more teams involved. The business was putting new people, processes, and calendars in place to support that growth, but its core product workflow still depended heavily on Excel and PowerPoint.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=43849768&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvibeiq.com%2Fcustomers%2Fkizik&amp;amp;bu=https%253A%252F%252Fvibeiq.com%252Fcustomers&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Footwear</category>
      <pubDate>Tue, 11 Mar 2025 04:00:00 GMT</pubDate>
      <guid>https://vibeiq.com/customers/kizik</guid>
      <dc:date>2025-03-11T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
  </channel>
</rss>
