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You’ve built the plan.

Now build the product line that delivers it.

Planning sets the targets. VibeIQ is where merchandising, design, and product teams build, evaluate, and approve the line against commercial targets.

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A finished plan isn’t a product line.

Option count, AUR, margin, and timing can all be set before the actual products exist.

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And your line may still be wrong.

Duplication, gaps, and weak pairings are hard to spot across spreadsheets. You need to see how all the pieces fit together.

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The plan can be right and the product line can still be wrong.

The plan can work on paper while the line still has duplication, gaps, weak pairing, or poor flow. Those issues only appear when you see the whole set.

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VibeIQ is where your plan becomes the product line.

Planning targets stay visible while teams build the line, compare the set, make the necessary trade-offs, and decide what moves forward across markets and channels.

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Build against the plan
Keep option, margin, timing, market, and channel targets visible as products take shape.
Evaluate the line
Find gaps, overlaps, weak pairing, and regional needs before advancing products.
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Carry your decisions forward
Preserve what changed, why, and where each product was adopted.
“Visualizing the data and having the decision-making in real time — that's a gap that we were able to fill right away.”
Mary Grim, Head of Global Digital Operations
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See how your line takes shape.

Start with the targets, build the set, evaluate the line as a whole, decide what moves forward, and push your optimized line downstream.
Visualize your plan in context

Option-count, AUR, margin, timing, region, and channel targets remain visible throughout product development.

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Turn planned slots into the actual line

Connect briefs, concepts, product information, and market needs to the places they need to fill.

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See whether the set works

Compare breadth, coverage, price architecture, margin, pairing, duplication, and regional needs across the whole line.

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Decide what makes the line

Cut, swap, adapt, or approve products with the commercial and creative context in view.

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Carry forward only what survives

Move the adopted products and their decision context into PLM, development, sell-in, and downstream workflows.

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Your product line is built across different teams and seasons.

VibeIQ gives everyone shaping it the same line, the same targets, and the context behind each decision.

Merchandising
Build the right set against your plan, with better coverage, less duplication, and a clearer understanding of trade-offs.
Design
Create within the context of the full line, so creative work responds to real product needs and decisions.
Transformation
Connect planning targets to product decisions, with a single shared view of the line and how it has evolved.
Go-to-Market
Bring the current line into every market and buyer review, then bring the market responses back upstream.

Your early decisions show up in downstream results.

Your customers cut unnecessary options earlier, reduce manual work, and give product teams more room to do what they do best.

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10% fewer SKUs
Removed unnecessary options before sampling.
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1 week → ≤1 day
Line-plan preparation for a major milestone.
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36 hours per merchant, per season
Returned time spent reconciling the line.

Bring your line to us and get the answers you need.

Bring a range plan, a current line, or a decision that’s stuck. We’ll identify where targets and decisions fall out of sync — and show how VibeIQ will help you close the gap.