Key takeaways
- Significant Time Savings: Streamlined workflows that free up designers and merchants to focus on creative, high-value tasks
- Unified Product Data: A single source of truth that merges product visuals with attributes from concept to adoption – for the first time
- Easy Onboarding & Adoption: Fast deployment and intuitive UI ensure quick time-to-value
- Enterprise-Ready: Supported a global scale and integrated seamlessly with existing systems to enable on-going company-wide transformation initiatives
Challenge: Manual Effort Blocking Agility
Before VibeIQ, the global luxury brand relied on manual processes to build concept decks and line plan presentations:
- Lengthy Deck Creation
- Snipping, pasting, and reformatting assets in AdobeXD took up to a week each time.
- Last-minute changes forced merchants and designers to redo entire presentations from scratch.
- Disjointed Data & Visuals
- Key product info lived in spreadsheets, while imagery and creative specs lived elsewhere.
- No common definition of a product meant outdated or conflicting data across the organization.
- Scaling Pain Points
- As the brand grew to $6.5B in annual revenue, “survivor apps” (spreadsheets running macros, PowerPoint) couldn’t handle the volume or complexity.
- Without real-time collaboration, remote teams spent valuable time aligning on a single “truth” about each product.
Solution: VibeIQ for Unified, Real-Time Collaboration
To digitize its product creation process, the brand rolled out VibeIQ with a focus on two key areas: Concept & Plan and Assort & Adopt.
- Automated Concept Boards
- Minutes vs. Days: Presentations that once took a week now come together in minutes, liberating teams to iterate quickly.
- Always Up-to-Date: VibeIQ integrates with PLM and other systems, instantly reflecting changes in product data and imagery.
- Single Source of Truth
- Unified Data & Visuals: Merchants, designers, and product teams work off a common set of product definitions—no more duplicate files.
- Real-Time Collaboration: Remote teams see updates immediately, ensuring decisions are based on accurate, consistent information and drove more confident decision-making
- Enterprise-Ready & Future-Proof
- Rapid Adoption: Easy onboarding with minimal training; the solution felt “modern and consumable” while meeting enterprise needs.
- Long-Term Scalability: Built to handle advanced digital initiatives without data conflicts or workflow chaos.
“From a tech perspective, VibeIQ gave us confidence. It’s modern, yet robust enough to support our brand’s transformation.”
— Director of Design & Merchandising Technology
Results: Speed, Alignment, and Higher-Value Work
- Time Savings
- 1 Week to Minutes: Crafting seasonal presentations now requires a fraction of the effort—freeing merch and design teams to focus on strategy and creativity.
- Enhanced Agility
- Faster Iterations: No more waiting days to update a deck. Teams respond to market shifts quickly, avoiding missed trends.
- Immediate Visibility: Merchants and designers always have real-time snapshots of product lines, spurring faster decisions and fewer mistakes.
- Forward-Thinking Growth
- Foundation for 3D Creation: Linking visuals and data lays the groundwork for advanced digital workflows the industry is rapidly moving toward.
- Incremental Revenue Gains: By accelerating concept-to-market timelines and ensuring product-market fit, the brand enjoys steadier YoY revenue growth.
Change Management: The Secret to Success
- Early Stakeholder Buy-In: The team positioned VibeIQ as the backbone of a broader, multi-year transformation initiative.
- Supporting Tech & End Users: Equal emphasis on training business users and IT teams ensured data integrity and smooth integration with upstream/downstream systems.
- Strong Vendor Partnership
- Trust: The brand valued VibeIQ’s industry expertise and responsiveness.
- Influencing the Roadmap: By providing continuous feedback, the brand helped shape features critical to luxury fashion workflows.
- Stable, Modern Tech: Despite being a younger company, VibeIQ delivered proven reliability at a global scale.
“You’ll sink the ship if you don’t pay attention to change management. VibeIQ proved they understood both our creative culture and our technical demands.”
— Director of Design & Merchandising Technology
Looking Ahead: Paving the Way for Further Transformation
With VibeIQ in place, the brand has:
- Strengthened Its Digital Foundation: Eliminated manual data gaps, enabling a smooth pivot to other forward-looking capabilities.
- Scaled Adoption Across Teams: Next, the brand plans to expand Assort & Adopt, further improving regional buy-in and faster go-to-market.
- Continued Momentum: Shorter development cycles and data-driven decision-making keep the brand on track for sustained growth.
See VibeIQ in Action
Ready to modernize your product creation process?
- Request a Demo to see how VibeIQ can unify visuals and data for faster, more accurate decision-making.
- Contact Us to explore customized solutions that deliver quick wins and long-term scalability—just like this $6.5B global luxury fashion brand.
Experience agile, future-proof product creation with VibeIQ.
