Key takeaways
- 10,000 Hours Saved: By automating line boards, teams reclaimed valuable time for strategic, high-impact work.
- Revenue Uplift: These efficiency gains directly supported the brand’s broader digital transformation initiative which resulted in a 5% revenue increase.
- Fast Time-to-Value: Rapid deployment of VibeIQ’s Adopt & Assort solution delivered results in just a few months.
- Real-Time Visibility: Enhanced global collaboration and reduced SKU mismatches across 10+ assortments.
Challenge: A Critical Gap in the Digital Transformation Initiative
As part of its own, borader digital transformation initiative, this $2.4B U.S.-based lifestyle brand aimed to unify data and processes across its assortment lifecycle. Yet, a core bottleneck remained:
- Before VibeIQ
- Hundreds of PowerPoint slides each season to track assortments
- Tedious copy-paste updates that led to stale data and avoidable errors
- No early visibility into regional adoption intent, slowing critical add/drop/keep decisions.
- Limited Visibility & Decision Making
- Disconnected tools produced siloed snapshots, wasting hours in repetitive slide edits
- Each global region managed its own assortment in isolation, causing misalignment and late insights.
- Time-Consuming Updates
- Any data change triggered a scramble to update multiple documents, stalling decision-making and dampening agility.
Solution: VibeIQ Adopt & Assort
- Seamless PLM Integration
- Quick Time-to-Value: Pulled existing product data from PLM, letting teams instantly visualize assortments in a collaborative workspace.
- Reduced Friction: Users worked within familiar data structures, speeding adoption.
- Centralized Line Boards
- Automated Updates: Replaced PowerPoint decks with real-time boards, eliminating hours of manual editing.
- Shared Access: Global and regional merchants accessed a single source of truth, aligning faster on product decisions.
- Regional Collaboration
- Adoption Intent in Real Time: Teams provided immediate feedback, preventing SKU mismatches and enabling swift add/drop calls.
- Earlier Insights: Caught market signals sooner, improving overall sell-through rates.
- Expansion into Concept & Plan
- Placeholder Products & Early Line Plans: Began building pre-PLM concepts within VibeIQ, creating a unified flow from ideation to adoption.
- Scalable Foundation: Positioned the brand to extend VibeIQ’s capabilities across more teams and advanced digital workflows.
Results: Powering the Digital Transformation Initiative
- 10,000 Hours Saved
- Freed up key stakeholders to focus on growth strategies rather than administrative tasks.
- These efficiency gains unlocked capacity for strategic initiatives
- Improved Assortment Accuracy
- Early visibility into regional needs reduced SKU mismatches and accelerated time-to-market.
- 5% Revenue Uplift
- Faster iteration cycles and more accurate data alignment contributed to a measurable top-line increase alongside the wider digital transformation initiative, reinforcing the brand’s enterprise-wide transformation goals.
Change Management: A Confident Partnership
- Industry Expert-Led Implementation: VibeIQ’s customer success team, rooted in enterprise system experience for retail and apparel brands, guided cross-functional training, ensuring a smooth rollout that fit into the brand’s broader initiative.
- Ongoing Relationship: Regular feedback loops helped refine workflows, showing the brand could trust VibeIQ to evolve alongside its digital roadmap.
Looking Ahead: Fueling Next-Gen Innovation
Building on its success with Adopt & Assort, the brand is scaling Concept & Plan to:
- Deeper Collaboration: Expand early-stage product ideation within VibeIQ, streamlining handoffs to PLM and beyond.
- Future Digital Breakthroughs: With a solid data foundation, the brand can confidently pursue other cutting-edge capabilities.
See VibeIQ in Action
Ready to save thousands of hours and boost revenue with real-time product data?
Request a Demo to explore how VibeIQ’s Adopt & Assort solution can support your own digital transformation initiative—and fast-track your success.
