When economic uncertainty is high — and new tariffs are raising the cost of getting products to market — merchandising and design teams can’t afford to get product decisions wrong.
At a time when every sample, every style, and every production decision carries more weight, VibeIQ customers are telling us something powerful:
Using real-time product data earlier in the go-to-market process is changing everything.
Here’s how leading retail, fashion, and apparel brands are tightening up their go-to-market process — and how it’s helping them reduce cost, increase confidence, and drive better product performance.
Rethinking Product Decisions in an Uncertain Economic Climate
With new levies on imported goods from key sourcing regions — and broader cost pressures across the board — the impact of a poor product decision is higher than ever:
- Launching the wrong product = lost revenue, wasted samples, missed shelf space
- Missing a market opportunity = lower adoption, slower sell-through, competitive disadvantage
- Reworking assortments late = duplication of effort, misaligned teams, rushed execution
In this climate, making better product decisions earlier in the go-to-market cycle is no longer a competitive edge — it’s a necessity.
How Merchandising Teams Are Using VibeIQ to Make Better, Faster Calls
Our customers are using VibeIQ’s Assortment Lifecycle Platform to fundamentally shift when and how key decisions are made — while product lines are still forming, not after they’re committed to development.
Here’s what that looks like in practice:
- Real-Time Product Data Meets Visual Line Planning: Merchandisers now have access to a centralized, up-to-date view of the line as it evolves — including product visuals, costs, attributes, and in-market sales data. This clarity enables smarter, earlier trade-off decisions.
- Cross-Functional Alignment Earlier in the Process: VibeIQ enables merchandising, design, and regional teams to collaborate in one shared system, reducing communication gaps and helping everyone stay focused on the right products from the start.
- Strategic Add/Drop/Keep Decisions: Teams are able to make smarter calls about which products to move forward with — and which to cut — before costly samples are ordered or development resources are locked in.
The Business Impact: Lower Costs, Higher Confidence
Across our customer base, the results of this shift are consistent and compelling:
- Reduced Sampling Costs: By cutting unnecessary SKUs before sampling, brands are reducing both financial and operational waste.
- Higher Adoption Rates: Clearer visibility and earlier alignment means product lines are tighter, better targeted, and more likely to be adopted by sales and retail partners.
- Faster, More Confident Decisions: Real-time product data removes guesswork and eliminates misalignment between global teams.
In today’s high-stakes environment, these outcomes aren’t just nice-to-haves — they’re the difference between a successful season and one that drags down margin.
The Bottom Line: Reduce Risk by Aligning Earlier and Smarter
The best product decisions don’t happen in spreadsheets or emails. They happen when your teams have:
- A single source of truth
- Visibility across the line
- The ability to respond to change — fast
VibeIQ helps merchandising and design teams move faster, align earlier, and make better product calls — all before development begins. Want to see how your team can reduce cost and improve adoption? Schedule a Personalized Demo of VibeIQ’s Assortment Lifecycle Platform.
