We recently hosted our inaugural Customer Council at our Boston headquarters—a city synonymous with innovation and home to some of the most brilliant minds in tech. This exclusive, invitation-only gathering brought together customers from brands like New Balance, kizik and adidas Accessories, as well as pioneering leaders from the retail, fashion, and apparel industries, forming a community that is redefining merchandising, product development and go-to-market.
A Community of Visionary Early Adopters
More than just another tech event, this was a gathering of forward-thinking business and IT leaders from across the retail and fashion industries, united by a shared vision for transforming how brands bring products to market. Participants explored the role of collaborative technology and real-time data access in accelerating speed and enhancing the quality of decision-making across teams—key elements for any brand looking to stay competitive.
Discussions spanned a range of topics that drive business performance throughout the go-to-market calendar. Leaders delved into the critical need to integrate digital assets, such as 2D and 3D visuals, with product data, making these assets accessible for collaboration across the entire season, from line planning to review.
They also tackled the opportunities and challenges presented by generative AI in creating brand-coherent products, exploring ways to manage the abundance of concepts generated and to collaborate effectively on AI-driven design innovations.
Could you be missing a chance to network with visionaries in your industry and shape the very technology that will define the future of retail and fashion?
A Collaborative Experience Shaping Fashion Tech’s Future
Council members weren’t simply attendees; they were active contributors, helping to shape our own platform to meet real-world needs. This unique event provided a rare, behind-the-scenes look at VibeIQ’s product strategy and roadmap, allowing participants to share their business goals and influence VibeIQ developments that impact how their teams operate. By fostering a collective intelligence, VibeIQ’s Customer Council enabled brands to collaborate with our team and industry experts to tackle critical challenges and unlock growth opportunities.
Insights Driving Transformation
The two-day agenda empowered teams with strategies to make faster, more accurate decisions. VibeIQ’s CEO, Brian Lindauer, and VibeIQ’s head of Customer Success, Quach Hai, led discussions on maximizing ROI, achieving real-time data accuracy, and reducing time-to-market. Additionally, strategic advisor Safir Bellali, former Head of Digital Innovation at VF Corporation, delivered a keynote on the shifts in retail and the need for new approaches to technology and collaboration.
Real-Time Imperative
In his presentation, Safir shared insights on the “Real-Time Imperative” and the opportunities today’s digital landscape offers. He highlighted how developments in digital product creation and real-time visualization enable teams to make better decisions earlier, as brands like Shein leverage data-driven design to stay on top of trends with agility. VibeIQ’s platform allows our customers to achieve a similar advantage, providing tools to reduce design friction and make timely, precise decisions.
Safir also discussed “The Big Shifts” in consumer expectations, emphasizing the demand for personalization and seamless online-offline integration. Today, 71% of global consumers want personalized products and experiences, and VibeIQ’s customer community is already pioneering these practices. Our collaborative tools help brands create products that resonate with today’s consumer expectations, fostering stronger connections and brand loyalty.
Exclusive Knowledge and an Industry Edge
For our Council members, this was more than an opportunity to learn; it was a chance to gain early access to VibeIQ’s latest advancements, tailored specifically to their needs. Additionally, by sharing experiences with leaders from other brands and VibeIQ, participants left equipped with strategies to streamline their line planning, design collaboration, channel adoption, and sell-in workflows.
At the heart of these discussions was a shared commitment to a sustainable future for fashion. VibeIQ empowers brands to track and evaluate their product lines with real-time data and visuals, enabling them to easily identify over-development and poor performing products. With this information brands can reduce their footprint with fewer samples and less scrappage. This commitment to sustainability resonates with our Council members, who are leading the way toward a more accountable industry.
Missed This Year’s Council?
For brands not yet part of the VibeIQ community, this event serves as a powerful reminder of the advantages that come with innovative solutions and a relentless focus on improving how brands line plan, collaborate on designs, adopt, forecast, and sell-in to their partners. At the epicenter of this community is a movement of leaders shaping the future of fashion tech. These early adopters are implementing changes that streamline processes, increase speed to market, and improve product outcomes—all with support from the VibeIQ network.
As we continue to lead the way in fashion technology, we look forward to seeing how our Council shapes both our roadmap and the industry.
For a glimpse into the future of retail, fashion, and apparel, get in touch to learn more about VibeIQ and our community—where innovation happens, and leaders are born.
