VibeIQ is transforming the way brands bring products to market.
We are the first and only Assortment Lifecycle Platform built for today’s retail, fashion, footwear and apparel brands. VibeIQ is where merchandising, design, and B2B sales teams unite to create, evolve, and launch high-performing assortments—with speed, clarity, and confidence.
A new standard for retail, fashion and apparel
The process for brands to bring products to market is more complex than ever. Traditional tools and ways of working aren’t built to support it. Today’s teams need more—they need VibeIQ.
VibeIQ empowers brands to:
- Build smarter assortments by combining historical, in-market, and seasonal line plan data with up-to-date product visuals.
- Collaborate earlier and more often by eliminating silos and enabling real-time pivots, faster feedback, and more confident approvals.
- Optimize for performance by reducing time to market, improving adoption rates, and expanding margins through earlier, data-driven decisions.
With VibeIQ, you get more than just visibility—you gain control over your entire assortment lifecycle.
Built by industry experts. Shaped by the best brands.
VibeIQ was born from decades of experience in retail software and product lifecycle management systems. Our CEO, Brian Lindauer, previously served as the lead architect for PTC’s FlexPLM. He and other tech innovators in the retail space recognized a fundamental gap in the go-to-market process: teams weren’t actually working in PLM—they were creating product lines in disconnected presentation decks, spreadsheets, and whiteboards and communicating over email.
VibeIQ solves that problem.
What makes VibeIQ different is our ability to blend the art and science of product creation. Our platform is purpose-built for merchandising, design, and B2B sales teams—not adapted to them.
Early partners like New Balance didn’t just adopt VibeIQ—they helped us refine it. With their insight, we’ve built a platform that manages the complexities of multiple seasons, cross-functional collaboration, and thousands of visual and data points—all in one place.
Backed by experience. Fueled by momentum.
In May 2024, VibeIQ raised $6.3M in funding from Venture Guides, a venture capital firm dedicated to building disruptive enterprise technology. This investment accelerates our mission to change how consumer goods are imagined, developed, and delivered to market.
We’re growing fast—trusted by iconic global brands and emerging leaders alike, including Fanatics, Spanx, adidas Accessories, Vera Bradley, Mission, kizik, Huckberry, and more.
And our leadership team? It’s stacked with industry veterans like Quach Hai, who led PLM product development at PTC, and Quoc Pham, an assortment lifecycle innovator and expert in the retail technology space. Alongside them, our product and sales teams bring hands-on experience from brands like Ralph Lauren, J.Crew, Patagonia, and Bonobos.
Meet our leadership team
