
Why Your Growth Strategy Is Slower Than Your Customers
How GTM friction quietly limits revenue, category expansion, and competitive advantage Most retail and apparel brands don’t struggle with growth

How GTM friction quietly limits revenue, category expansion, and competitive advantage Most retail and apparel brands don’t struggle with growth

How late decisions to your product line create avoidable financial waste When retail leaders talk about margin pressure, the conversation

Why Even the Best Strategies Break Down—and How Leading Brands Keep Margin on Track Every merchandising leader knows this story:

Why Late Decisions Cost More Than You Realize — And What Leading Brands Are Doing About It Every retail executive

Over- and under-assortment issues don’t appear suddenly—they reveal themselves late, after teams have invested weeks (or months) in development. By

Merchandising leaders make high-stakes decisions every season, but too often, those decisions are made with partial information—and made far later

Speed has quietly become one of the strongest margin levers in retail. The brands winning today aren’t just producing great

In retail, speed isn’t just an operational advantage—it’s a competitive differentiator. Yet for many merchandising teams, speed is constantly undercut

There’s a familiar pattern in retail: A merchandising plan starts strong, tightly aligned to financial targets, category strategies, and margin

For retail brands, achieving the right balance between global consistency and regional relevance is one of the hardest challenges in