Offcanvas
March 30th at 11am CST
The DPC Collaboration Gap: Why Brands Struggle to Collaborate at Scale with their Digital Assets
In recent years, digital product creation has undoubtedly transformed the retail industry, as brands aim to leverage digital assets as a centerpiece to their end-to-end digitally connected workflow. However, the promise of increased collaboration and faster time-to-market remains elusive due to the siloed nature of the teams, processes and tools that rely on product visuals.
In this presentation, we will focus on key visual collaboration use cases across merchandising, design and sales and discuss the processes and pain points related to the use of digital assets. We will also discuss the key technology imperatives and emerging tools needed to truly unlock the value of DPC within the broader go-to-market process.
