On-Demand Webinar
Vera Bradley Reduces Over-Assortment with VibeIQ
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Overview
Access our exclusive conversation with the Vera Bradley team as they share how the iconic American bags and luggage lifestyle brand streamlined their assortment creation and adoption—and avoided additional sampling costs—by leveraging VibeIQ. In this 45-minute session, you will discover how real-time, centralized product visualization allowed the Vera Bradley team to eliminate duplicative styles, reduce their seasonal SKU count by 10%, and foster more efficient, data-driven collaboration.
Key Takeaways
- Learn how Vera Bradley uncovered over-assortment challenges and reduced duplicative styles faster than ever before.
- Discover how VibeIQ’s real-time platform improved internal collaboration, enabling the Vera Bradley team to quickly spot gaps and respond with targeted new styles.
- Hear how Vera Bradley plans to continue leveraging VibeIQ to deliver cohesive, on-brand product stories to market while driving healthier margins.
Featured Presenters
Kelli Thornson
Business Operations Lead, Vera Bradley
Kat Kovac
Print Design & Technology Manager, Vera Bradley
What is VibeIQ?
VibeIQ is the first and only assortment lifecycle platform that centralizes enterprise-grade product data with real-time product visuals into a user-friendly workspace.
Designed for seamless collaboration among merchandising, design, product development and B2B sales teams, VibeIQ empowers brands to make more informed decisions throughout the go-to-market process. The result? Your brand brings the right products to market, faster.
Trusted by forward-thinking and innovative retail and consumer brands—from emerging leaders to industry icons.