$6.5B Global Luxury Fashion Brand Transforms Product Creation with VibeIQ

Key takeaways

• Significant Time Savings: Streamlined workflows that free up designers and merchants to focus on creative, high-value tasks
• Unified Product Data: A single source of truth that merges product visuals with attributes from concept to adoption – for the first time
• Easy Onboarding & Adoption: Fast deployment and intuitive UI ensure quick time-to-value
• Enterprise-Ready: Supported a global scale and integrated seamlessly with existing systems to enable on-going company-wide transformation initiatives

 

---

 

Challenge: Manual Effort Blocking Agility

Before VibeIQ, the global luxury brand relied on manual processes to build concept decks and line plan presentations:

• Lengthy Deck Creation
  • Snipping, pasting, and reformatting assets in AdobeXD took up to a week each time.
  • Last-minute changes forced merchants and designers to redo entire presentations from scratch.
• Disjointed Data & Visuals
  • Key product info lived in spreadsheets, while imagery and creative specs lived elsewhere.
  • No common definition of a product meant outdated or conflicting data across the organization.
• Scaling Pain Points
  • As the brand grew to $6.5B in annual revenue, “survivor apps” (spreadsheets running macros, PowerPoint) couldn’t handle the volume or complexity.
  • Without real-time collaboration, remote teams spent valuable time aligning on a single “truth” about each product.

Solution: VibeIQ for Unified, Real-Time Collaboration

To digitize its product creation process, the brand rolled out VibeIQ with a focus on two key areas: Concept & Plan and Assort & Adopt.

1. Automated Concept Boards
   • Minutes vs. Days: Presentations that once took a week now come together in minutes, liberating teams to iterate quickly.
   • Always Up-to-Date: VibeIQ integrates with PLM and other systems, instantly reflecting changes in product data and imagery.
2. Single Source of Truth
   • Unified Data & Visuals: Merchants, designers, and product teams work off a common set of product definitions—no more duplicate files.
   • Real-Time Collaboration: Remote teams see updates immediately, ensuring decisions are based on accurate, consistent information and drove more confident decision-making
3. Enterprise-Ready & Future-Proof
   • Rapid Adoption: Easy onboarding with minimal training; the solution felt “modern and consumable” while meeting enterprise needs.
   • Long-Term Scalability: Built to handle advanced digital initiatives without data conflicts or workflow chaos.

“From a tech perspective, VibeIQ gave us confidence. It’s modern, yet robust enough to support our brand’s transformation.”
— Director of Design & Merchandising Technology

Results: Speed, Alignment, and Higher-Value Work

1. Time Savings
   • 1 Week to Minutes: Crafting seasonal presentations now requires a fraction of the effort—freeing merch and design teams to focus on strategy and creativity.
2. Enhanced Agility
   • Faster Iterations: No more waiting days to update a deck. Teams respond to market shifts quickly, avoiding missed trends.
   • Immediate Visibility: Merchants and designers always have real-time snapshots of product lines, spurring faster decisions and fewer mistakes.
3. Forward-Thinking Growth
   • Foundation for 3D Creation: Linking visuals and data lays the groundwork for advanced digital workflows the industry is rapidly moving toward.
   • Incremental Revenue Gains: By accelerating concept-to-market timelines and ensuring product-market fit, the brand enjoys steadier YoY revenue growth.

Change Management: The Secret to Success

• Early Stakeholder Buy-In: The team positioned VibeIQ as the backbone of a broader, multi-year transformation initiative.
• Supporting Tech & End Users: Equal emphasis on training business users and IT teams ensured data integrity and smooth integration with upstream/downstream systems.
• Strong Vendor Partnership
  • Trust: The brand valued VibeIQ’s industry expertise and responsiveness.
  • Influencing the Roadmap: By providing continuous feedback, the brand helped shape features critical to luxury fashion workflows.
  • Stable, Modern Tech: Despite being a younger company, VibeIQ delivered proven reliability at a global scale.

“You’ll sink the ship if you don’t pay attention to change management. VibeIQ proved they understood both our creative culture and our technical demands.”
— Director of Design & Merchandising Technology

Looking Ahead: Paving the Way for Further Transformation

With VibeIQ in place, the brand has:

• Strengthened Its Digital Foundation: Eliminated manual data gaps, enabling a smooth pivot to other forward-looking capabilities.
• Scaled Adoption Across Teams: Next, the brand plans to expand Assort & Adopt, further improving regional buy-in and faster go-to-market.
• Continued Momentum: Shorter development cycles and data-driven decision-making keep the brand on track for sustained growth.

See VibeIQ in Action

Ready to modernize your product creation process?

• Request a Demo to see how VibeIQ can unify visuals and data for faster, more accurate decision-making.
• Contact Us to explore customized solutions that deliver quick wins and long-term scalability—just like this $6.5B global luxury fashion brand.

Experience agile, future-proof product creation with VibeIQ.