Merchandising decisions once relied on intuition and historical sales data. While effective in slower-moving markets, these methods struggle to keep
For today’s merchandising leaders, creativity alone isn’t enough to stay competitive. In an industry where consumer preferences shift rapidly and
The role of merchandising has evolved into one of the most complex and impactful functions within retail and fashion brands.
Speed is a requirement for all consumer brands. Trends emerge and fade with increasing frequency, and the brands that can
When it comes to product development, especially in the retail, fashion, and apparel sectors, brands often face a critical question:
For real, fashion and apparel brands, rapid shifts in trends, consumer demands, and market conditions are a constant challenge. As
In an industry blending tradition with the latest tech, my journey in fashion technology has been quite a ride. Growing