Live Webinar
How New Balance Leveraged VibeIQ to Drive Digital Transformation
Thursday, June 26
Noon ET / 9:00 am PT
Join VibeIQ and the New Balance team for a 45-minute conversation-style webinar featuring Jamee Gibson, Sr. Manager of Business Change, and Jessica Biondo, Director of Business Change. This session will explore how New Balance laid the foundation for merchandising transformation by embracing innovative solutions like VibeIQ.
Discover how the team tackled challenges around regional adoption – while simultaneously building the foundation to support merchandise financial and assortment planning capabilities.
Attendees can expect the following key takeaways:
- How New Balance addressed challenges in aligning global brand architecture to regional assortments
- Why building a strong, unified product data foundation with VibeIQ enabled seamless sequencing into advanced capabilities like Merchandise Financial Planning (MFP), Assortment Planning (AP), Format Planning, and Optimization.
- What operational wins New Balance is unlocking— from improved supply chain planning to more confident, data-backed assortment decisions
- Practical insights on how global brands can take a phased approach to transformation, solving immediate challenges today while laying the groundwork for sustained long-term growth.
Complete the form on this page to register.
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Featured Presenters

Jessica Biondo
Director of Business Change, New Balance
Jamee Gibson
Sr. Manager of Business Change, New Balance

Quach Hai
VP of Customer Success, VibeIQ