At VibeIQ, we’re building the future of product creation—starting at the earliest stages of the go-to-market process, where the most critical decisions are made. To support that mission, we’re excited to add two proven industry leaders to our executive team: Bailey Heckel, Vice President of Experience Management, and Grant Hall, Head of Engineering.
With leadership experience from brands like lululemon, Ralph Lauren, and Nike, Bailey and Grant bring deep expertise in product creation, merchandising systems, and enterprise technology. Their additions reinforce our commitment to helping retail and consumer brands collaborate earlier, move faster, and make more confident product decisions—without sacrificing creativity.
Why Leadership Experience Matters in Early Product Creation
The early stages of product development are where assortments are defined, ideas take shape, and teams decide what to bring to market—and why. Yet for many retail and consumer brands, these phases are still powered by disconnected tools, manual workflows, and outdated processes.
At VibeIQ, we’re redefining this stage of the go-to-market process with a connected, visual, and data-driven platform built for modern merchandising, design, and product teams. Bringing in leaders who have operated at scale inside global brands ensures we’re solving the right problems—and building the platform the industry actually needs.
Bailey Heckel Joins VibeIQ as VP of Experience Management
Bailey brings more than 30 years of experience across merchandising, operations, and technology, with a career rooted in connecting teams, data, and creative intent.
She has held senior leadership roles at Coldwater Creek, where she helped scale the business beyond $1B in revenue, as well as Vice President of Product Operations at lululemon and Senior Director of Merchandising & Product Systems at Ralph Lauren. Across each role, Bailey focused on modernizing how teams collaborate, make decisions, and bring products to market. At VibeIQ, Bailey is shaping the end-to-end customer and partner experience—helping position our platform as the starting point of the go-to-market process. Her focus is on eliminating friction early, aligning teams around shared product data and visuals, and enabling faster, smarter decision-making.
Grant Hall Appointed Head of Engineering
Grant joins VibeIQ with 15 years of engineering leadership experience from Nike, where he led initiatives across product creation technology, cloud infrastructure, and digital commerce.
For much of his career, Grant focused on building internal platforms that supported Nike’s product creation lifecycle—from early innovation through commercialization. He also helped design the scalable cloud foundations behind enterprise systems and later led the rebuild of Nike’s global eCommerce platform.
At VibeIQ, Grant is responsible for scaling our engineering organization and platform architecture, ensuring we deliver a fast, reliable, and highly collaborative product creation experience. His ability to blend technical excellence with a deep understanding of creative workflows makes him uniquely suited to lead VibeIQ’s next phase of growth.
Investing in the Future of Go-to-Market Technology
With Bailey and Grant joining our leadership team, we’re continuing to invest in a category-defining product creation platform—one that helps companies bring the right products to market, faster.
Interested in joining our team? Visit our careers page for our current open roles.
