Like many retailers, HOKA’S sell-in process relied mostly on in person meetings prior to the pandemic. This implied shipping physical sales samples of their entire product line to showrooms all over the world. Additionally, sales rep had to create collateral documents to support the merchandising process for each account.
Using their retail go-to-market innovation platform, VibeIQ was able to quickly develop “Showcase”, a lightweight digital presentation tool that combined product data imported from PLM with assets and complementary metadata coming from various other sources.
Like many retailers, HOKA’S sell-in process relied mostly on in person meetings prior to the pandemic. This implied shipping physical sales samples of their entire product line to showrooms all over the world. Additionally, sales rep had to create collateral documents to support the merchandising process for each account.