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Vibe IQ + HOKA
HOKA is a performance lifestyle footwear brand headquartered in Goleta, CA. Specializing in the performance running, trail running and hiking categories, HOKA is currently the fastest growing running brand in the world, and in 2019 made the Footwear News’s list of top 10 best-selling running brands globally.
Opportunity
Like many retailers, HOKA’S sell-in process relied mostly on in person meetings prior to the pandemic. This implied shipping physical sales samples of their entire product line to showrooms all over the world. Additionally, sales rep had to create collateral documents to support the merchandising process for each account.
The Solution
Using their retail go-to-market innovation platform, VibeIQ was able to quickly develop “Showcase”, a lightweight digital presentation tool that combined product data imported from PLM with assets and complementary metadata coming from various other sources.
The Result
Like many retailers, HOKA’S sell-in process relied mostly on in person meetings prior to the pandemic. This implied shipping physical sales samples of their entire product line to showrooms all over the world. Additionally, sales rep had to create collateral documents to support the merchandising process for each account.