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AI product design for apparel and footwear

Explore design directions. Keep them with the line.

Turn sketches and product images into visual alternatives, refine selected directions and review them alongside the collection. VibeIQ brings AI image exploration into the workspace where your team builds and reviews the product line.

A VibeIQ Board for Spring 2028 Everyday exploration: the Lightweight Utility Jacket sketch beside AI-generated Sage, Clay and Midnight color concepts, with other collection products shown for context.

Start with the design work you already have

Open image generation from a sketch, an image or an item card’s product image. Choose a task, add reference images and select colors from your library or enter a custom color.

The Generate images panel opened from the Lightweight Utility Jacket item card on a Board, with the product image, the original jacket sketch as a reference, the Create color variations task, Sage, Clay and Midnight selected from the Spring 2028 palette, and a prompt to keep the silhouette, pockets and buttons.

Compare color and material directions visually

Explore colorways, change the appearance of materials or apply a graphic or repeat print. Generate alternatives, inspect the details and keep the results that help communicate the idea.

jacket-source
Source image
jacket-concept-a-clay-v2
AI GeneratedClay colorway
jacket-concept-b-waxed-cotton
AI GeneratedWaxed cotton finish
jacket-concept-c-print
AI GeneratedContour-Line Print

Refine product concepts with every iteration

Continue from selected images, generate new variations, and revisit previous prompts, references, and colors to guide your next iteration.

Build on selected results

Retry or refine image generations and choose which results to keep on your Board.

The Clay concept A of the Lightweight Utility Jacket marked Retained on the Board, between the Sage source jacket and the Relaxed Tee, with Continue, Retry and View history actions above it.
Revisit generation history

Explore the prompts, references, and colors behind any retained image to guide your next iteration.

The Generation history panel for the retained Clay concept, showing the Create color variations task, the prompt, the source product image and original sketch as references, and Clay selected from the Spring 2028 palette.

Put the selected visual beside the product.

Add chosen concept images to product cards and review them alongside related products on the Board. Generated visuals can explore new directions without automatically changing the product's existing attributes.

The Lightweight Utility Jacket card on the Board now showing the Clay concept image, beside the Relaxed Tee and Everyday Chino. Its product attributes still list the color as Sage.

The item card shows the Clay concept image; its attributes still list Sage

Keep your creative tools in the process

VibeIQ adds AI visual exploration where your team builds and reviews the line. Precision work and product development stay with the tools and processes built for them.

VibeIQ
AI visual exploration where the line is built and reviewed
Creative tools
Illustrator, Photoshop and specialist tools for precision and finishing
Development process
Technical development, fit and production specifications

Questions about AI product design

What can we create with VibeIQ’s AI today?

The beta supports product concept imagery, sketch visualization, color and material variations, graphics and prints, additional views and on-model visuals. These are generated images for exploration and review.

Can we use our own sketches, images and colors?

Yes. Start from a sketch or product image and supply reference images and colors. When you start from an item card, its image is the visual input; this does not mean the AI reads every product attribute.

Can we change one detail and keep everything else identical?

You can request a focused change and specify what to preserve. Exact preservation is not guaranteed. Inspect the output, retry or refine it, and use specialist editing tools where necessary.

Does the AI automatically understand our brand and collection?

You supply the references, colors and instructions for generation. The surrounding line gives your team context for evaluating results; it should not be assumed to be automatic input to the AI.

Does a generated image create a product record or tech pack?

No. You can add selected imagery to an item card, but creating and maintaining product attributes is separate. Generated visuals, including technical-flat images, do not establish measurements, fit, construction or production readiness.

How can our team get access?

AI image generation is in beta and requires access to be enabled for your organization. Contact VibeIQ to discuss availability and the tasks you want to evaluate. Existing customers can speak with their VibeIQ contact.

How is VibeIQ different from standalone AI design tools?

Standalone tools generate images on their own. In VibeIQ, you can add selected concepts to item cards and review them alongside the rest of the line, so the team can judge which ideas belong in the assortment. The AI does not automatically read your product data; the surrounding line gives your team the context to evaluate results.

Can AI-generated concepts replace physical samples?

No. Generated visuals help teams explore and narrow ideas earlier, which can mean fewer concepts move forward to sampling. Fit, feel, construction and production readiness still require physical samples and technical development.

Bring one design task to the conversation

Tell us what you want to explore, what a usable result needs to look like and where it needs to go next. We’ll use that workflow to guide a VibeIQ walkthrough. No confidential designs are needed for the first conversation.