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VibeIQ for Merchandising Leaders

You have the targets.
Now build the line that meets them.

VibeIQ is where merchandising teams turn option counts, price, margin, region, and channel targets into the actual product line.

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The plan can be right while the line is still wrong.

Option counts, price, margin, and market targets can all work on paper while the line still has gaps, duplication, weak price architecture, or regional misalignment.
Reviews start with reconciliation
Teams rebuild decks and reconcile versions before they can evaluate whether the line actually meets the plan.
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Teams work from different versions
Design, planning, merchandising, and regional teams make decisions from different views of the same developing line.
Problems surface too late
By then, more development has already been committed.

Built for the merchant’s job, not retrofitted around it.

Turn targets into the actual line, evaluate the set as a whole, and decide what moves forward across markets and channels.
Shape the line against the plan

Start with option count, price, margin, category, region, and channel targets, then build the line against them. See gaps, duplication, and target variance as products take shape.

Kizik reduced product line-plan preparation from a week to under a day.

 

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Bring market input in earlier

Build regional and channel assortments from the global line while choices, concerns, forecasts, and local needs remain visible centrally.

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Keep decisions with the line

Capture cuts, swaps, approvals, and rationale as the assortment evolves so teams know what changed and why.

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Run reviews from the current line

Evaluate the actual assortment against the targets and make changes during the meeting instead of rebuilding the story afterwards.

Carter’s returned 36 hours per merchant, per season.

 

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Use AI with the whole line in view

Compare options, surface overlap, and evaluate changes against the product, commercial, and assortment context already in VibeIQ.

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“One of the key outcomes was being able to see the full assortment in a visual, live plan. By far, that has made the most impact on our team and our cross-functional partners.”
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Earlier decisions show up in the numbers.

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10% fewer SKUs
Before sampling
New Balance Logo
12 weeks earlier
Regional feedback
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4 weeks returned
Each seasonal cycle

Where VibeIQ fits in the merchandising stack

Planning sets the targets. VibeIQ turns them into the actual line. PLM develops what moves forward.

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Spreadsheets
Useful working views, but quickly drift apart.
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Planning systems
Set commercial targets. They don’t define the line.
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PLM
Manages adopted products through development, not the line.
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Creative tools
Develop product ideas, not whether the line works.

Put your next assortment review to the test.

Bring a range plan, current line, or assortment review. We’ll show where targets lose connection to the line, where avoidable rework enters, and what could change earlier.