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VibeIQ for Private-Label Retailers

Private label has outgrown the spreadsheet.

Planning sets the targets. VibeIQ is where owned-brand teams turn them into the actual line, with margin, creative work, and buyer input in context.

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Your business was built to buy. Now it has to create.

Private-label teams are creating product inside workflows still built around spreadsheets, decks, email, and separate development plans.
Margin becomes clear too late
Costs, prices, and options change while the line develops, but the full IMU impact is difficult to see until choices are already narrowing.
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Nobody sees the whole portfolio
Development happens by program and category, making overlap, gaps, and risk difficult to spot across owned brands.
Buyers enter too late
Category and channel teams often see the developing line after product decisions are already moving toward commitment.

Owned brands shouldn’t be built in handoffs.

Bring targets, product, creative work, vendor input, and buyer intent into the same developing line.
See the whole portfolio earlier

See development against targets across brands, categories, divisions, and seasons to spot overlap, gaps, and risk earlier.

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Design margin into the line

See how cost, price, and assortment decisions move the line against its IMU target while there is still time to respond.

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Review vendor input against the line

Bring vendor concepts and finished-goods options into the current assortment instead of evaluating them across email threads and attachments.

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Keep creative work tied to the line

Connect concepts, visual direction, and product information to the developing line so creative work responds to the needs of the full set.

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Bring buyers in earlier

Let buying and channel teams see the developing assortment and capture adoption while it can still change.

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Portfolio complexity compounds fast.

At one large owned-brand organization, product creation ran across 600+ Excel plans and 850+ design decks a year.

Across brands, the same operating model has helped teams cut unnecessary options earlier, reduce manual work, and get new workflows live quickly.

See More Customer Stories
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10% fewer SKUs
Before sampling
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Kizik_Logo@2xC
1 week → ≤1 day
Prep for a major line-plan milestone
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New Balance Logo
3 months
From focused pilot to a working VibeIQ application
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36 hours per merchant, per season

Returned time spent reconciling the line.

Put one owned-brand program to the test.

Bring a range plan, current line, or margin target. We’ll show where the targets and line lose connection, and what could change earlier.
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