We’re making our European debut at PI Apparel London. Here’s what that means — and why the timing matters.
Some of the most influential voices in retail, footwear, and apparel technology are gathering in London for PI Apparel — one of the industry’s premier forums for the ideas and innovations shaping how brands bring products to market. VibeIQ will be there. And we’re not arriving quietly.
The event marks our formal expansion into the European market. It’s a milestone we’ve been building toward, and PI Apparel London is exactly the right room to announce it — because the challenge we exist to solve is just as present here as it is anywhere else in the world.
The Problem Hasn’t Changed. The Tools Finally Have.
European retail and apparel brands know this pressure well: the market moves fast, consumer expectations shift faster, and the window between concept and commercial relevance keeps narrowing. Yet the go-to-market process at most brands still runs on disconnected tools, late-arriving product insight, and critical decisions made without the full picture.
Merchandising and design teams are talented and ambitious. The systems they’ve been handed haven’t kept pace. The result is a familiar pattern — assortments optimized too late, development cycles absorbing the cost of insufficient information, and go-to-market confidence undermined at precisely the moments it matters most.
That’s the problem VibeIQ was built to solve. And this weekend, we’re bringing that solution to Europe.
What We’re Announcing — and What’s Coming Monday
Our appearance at PI Apparel London coincides with a major evolution of the VibeIQ platform — one that helps merchandising, design, and product teams move faster and make more confident decisions, more easily.
We’ll be previewing those capabilities at the event. But the full story — what we’ve built, why it’s different, and what it means for brands navigating the go-to-market process — drops here Monday morning. It’s worth the read.
If You’re at PI Apparel London — Come Find Us.
If you’re at the event on March 30 & 31, we’d love to show you what we’ve been building. This isn’t a demo of incremental improvements. It’s a fundamentally different approach to how product decisions get made — and seeing it live, in context, is the fastest way to understand why it matters.
Find the VibeIQ team on the floor at Booth #1, or get in touch through our website. Either way, we’ll see you in London.
The full platform announcement drops Monday. Stay tuned.
